Ford govt says child offroader in product pipeline, Auto Information, DFL
a premium value, in keeping with Hau Thai-Tang, govt vp of product improvement and buying. Thai-Tang was talking at an investor convention in New York
The car, as but unnamed, is an all-new mannequin with a design meant to recall Ford’s basic mid-1960s Bronco offroader, in keeping with a supply accustomed to the corporate’s plans. The brand new compact might debut in 2019 as a 2020 mannequin, stated the supply.
Thai-Tang cited the car for example of how the U.S. automaker is altering its product improvement course of to make use of extra versatile car architectures, enhance elements commonality and pace new merchandise to market extra shortly.
Ford unveiled a boxy Bronco idea on the 2004 Detroit auto present that by no means went into manufacturing. The U.S. automaker stated final 12 months it plans to launch a midsize Bronco, based mostly on the upcoming Ford Ranger midsize pickup, for mannequin 12 months 2020.In contrast to the 2020 Bronco, which can use a trucklike body-on-frame structure, the “child Bronco” will probably be extra carlike since it can share its underpinnings with the Focus and Escape.
Ford has stated it plans to section out the Focus sedan and hatchback in North America due to declining demand for typical passenger vehicles.
Nevertheless it expects to introduce a wagon-like variant of the redesigned compact, known as Focus Energetic, with modest crossover-like styling cues paying homage to the Subaru Outback, the supply stated, including that the Focus Energetic will share widespread elements with the small offroader.