Audi to launch Q8 in India in January, Auto Information, DFL
New Delhi: German luxurious carmaker Audi will carry its flagship SUV Q8 in India in January subsequent 12 months as a part of its technique to strengthen presence within the nation by 2025.
The corporate has already began taking orders for the car from the weekend because it seems to re-enter the highest finish of the posh autos phase.
“Within the final couple of months we have now been devising ‘Technique 2025’ for the nation. Q8 turns into a really essential a part of it,” Audi India Head Balbir Singh Dhillon informed PTI.
“One of many pillars for us in defining Technique 2025 can be C and D segments push. This (Q8) clearly makes a really large contribution within the D phase, the place we will probably be current once more,” he added.
When requested when the brand new Audi Q8 will probably be launched, he mentioned, “On January 15. This will probably be our subsequent launch in BS-VI class of automobiles after we launched the A6 a few weeks again.” The mannequin will probably be bought in India by way of import of totally constructed unit.
The main target space of Technique 2025 is buyer centricity. So in keeping with it, Q8 will play one of many main roles, Dhillon mentioned.
For this, “we’re concentrating on particular person expertise of shoppers who’re upward of Q7 phase, who wish to configure the automobile to match their character and design their very own automobiles. It is going to be made for patrons particularly to their want and design”.
By way of the Q8, Audi is in search of to supply a mix of the magnificence of a four-door luxurious coupé and the sensible skills of a big SUV, based on the corporate.
Dhillon mentioned potential Q8 consumers are “already extraordinarily profitable folks of their lives. They need one thing which is unique over and above what they have already got”.
The mannequin will supply consumers the choice of customizing their car as per their design choice and needs.
“So, it stays fairly unique as will probably be in made-to-order sort of a phase that we’ll characterize,” Dhillon mentioned, including the car would primarily deal with those that wish to drive themselves. “Orientation of Q8 will probably be driver centric,” he mentioned.